Customer Retention Activities Case Study Example | Topics and Well Written Essays - 750 words

Customer Retention Activities - Case Study Example In the year 1981, Liggett introduced generics to boost market share. The market competitors of Morris were RGR as the brand used to sell branded cigarettes comparatively cheaper through cheap resources and advertising fees. RJR had the leading market share within the industry due to its adopted price-cutting strategy. Â  The price cutting discounted strategy actually has helped the organization to regain the faith and trust of the loyal existing customers. It is true that recession has affected the sales growth rate of the organization. In an addition, affected purchasing power due to economic recession influenced several consumers to avoid the purchasing of the expensive premium branded cigarettes and buy cheap economic priced cigarettes. Therefore, discounted pricing strategy or price-cutting strategy has helped Marlboro to support the affected purchasing power of the target customers. Therefore, it has helped the organization to increase its market share significantly. Â  Discounted pricing strategy or price-cutting strategy can affect the brand image of Marlboro among the customers. It is one of the leading organizations within the industry. In addition to this, low pricing can create a negative perception in the minds of consumers regarding the quality of the product. Drastically too much discount can force the customers to think about the fall of quality of products. It can cause reduce sales growth rate of the organization. Â  Marlboro Man has become one of the major advertising or promotional campaign that helped the organization to become one of the leading organizations within the industry. Most importantly, promotion can be considered as one of the important strategic marketing tools that can help an organization to create effective brand awareness among consumers.

Global Governance in the 21st Century Essay Example | Topics and Well Written Essays - 2500 words

Global Governance in the 21st Century - Essay Example However, defense spending as percentage of the federal budget was high: 17.53% in 1940, 47.15% in 1941, 73.06% in 1942, 69.18% in 1943, 86.68% in 1944, and 89.49% in 1945 (Tassava, 2010). In contrast, inflation in America during the war was not too high: annual rate of 3.5% from April 1942 to June 1946, annual rate of 10.3 percent in six months prior to April 1942, and annually rate of 28% six months prior to June 1946 (Tassava, 2010). In addition, according to Tassava (2010), American wages rose by 65 percent during the war and this indicated that â€Å"many American civilians enjoyed a stable or even improving quality of life.† Yet, the period from the end of World War II to the current century has been associated with a decline in British power also known as the â€Å"British decline† (Reynolds, 2002, p. 215). Axis power (Japan, Germany, and Italy) adventurism and expansionism made the idea of the United Nations appealing to many of the world’s countries in th e mid-20th century. The combination of economic power and moral ascendancy in the fight against the axis powers gave America the influence and capability to support the organization of the United Nations, the International Monetary Fund, and the World Bank. In 1947, President Harry Truman made a declaration known as the Truman doctrine in which America â€Å"pledge to assist virtually any government threatened by communists† (Higgs, 2005, p. 3). The US has taken several initiatives worldwide. â€Å"To secure the U.S. position in Europe,† America devised Marshall Plan and â€Å"entered the North Atlantic Treaty Organization (NATO) in 1949† (Higgs, 2005, p. 3). During the 1950s, the U.S. intervened in the Korean War and has... This essay analyzes the subject of Global governance in the 21st century and also describes the United States during the early 20th and mid-20th century, when America managed to overcome her setbacks during the great depression by significant nominal gross domestic product growths. The researcher also discusses the relevance of World War II to America’s rise to global leadership in 1945 and US interest and role in creating the institutional and ideological foundations of the post-World War II international system. Finally, the researcher also assess the validity of the criticisms leveled against the IMF with reference to policy prescriptions for Third World countries. With reference to key economic indicator for any third world country of your choice, the researcher aims to illustrate the difference between the traditional economic notion of development (i.e., economic growth) and human development. In addition, the researcher also aims to discuss four factors, which militate against human development and economic well-being of the people in Philippine country. This essay also suggests several reforms, that were necessary to make multilateral institutions such the IMF and WTO more responsive to the interest of third world countries in human development in the global south. In conclusion, it is clear that not only are the problems of development cutting across several dimensions but the roots of underdevelopment can also be multi-dimensional or not limited to economic variables.