The Sacrificial Egg Essay - 1068 Words

Chinua Achebes short story The sacrificial Egg illustrates the life of a young African native Julius Obi, and the arising conflicts between two cultures. This short story takes place in a very small village in Africa, called Umuru in the mid 1900s. This young African Native, although no native of Umuru finds himself trapped between his own culture, beliefs and the westernized culture. Although Julius has embraced the western culture, after certain events he eventually finds himself coming back to his own beliefs. Achebe, uses these two very different cultures to demonstrate the clash it produces in this young mens life and, how no matter how hard he has embraced the western culture he was always going to go back to his own beliefs.†¦show more content†¦The small African village located on the bank of the river Niger has a story of its own, that only the old and wise are able to describe. In its own time this village was a market, called Umuru. During one particular day call ed the Nkwo day, a deity would cast a spell which called men and women from the four corners of the world to come buy and sell products. It was said that she appeared in the form of an old woman in the center of the market just before cock-crow and waved her magic fan in the four directions of the earth-in front of her, behind her, to the right and to the left- to draw to market men and women from distant places. This quote comes to show how these traditions and beliefs were once born in this village. It also shows that these traditions go far back to ancient myths. The market, tough still called Nkwo, had long spilled over into Eke, Oye and Afo with the coming of civilization and the growth of the town into a big palm oil port. This quote in particular shows that even if this market has being westernized, people who live there still believe in their traditions. There are two characters in particular who have both learned to accept westernization without putting their own beliefs aside. One of them is Ma, the mother of Juliuss bride to be. Although Ma has been westernized trough the conversion of religion she still holds respectShow MoreRelated The sacrificial Egg Essays1042 Words   |  5 Pages Chinua Achebe’s short story â€Å"The sacrificial Egg† illustrates the life of a young African native Julius Obi, and the arising conflicts between two cultures. This short story takes place in a very small village in Africa, called Umuru in the mid 1900’s. This young African Native, although no native of Umuru finds himself trapped between his own culture, beliefs and the westernized culture. Although Julius has embraced the western culture, after certain events he eventually finds himself coming backRead More The dud Essay805 Words   |  4 Pages In â€Å"The Sacrificial Egg† Chinua Achebe presents the conflict betw een an African civilization called Igbo and Westernization, specifically Europeans. The story focuses on Kitikpa, a god of smallpox, ravaging the people of Umuru as seen from the emptiness of the market named Nkwo and the story’s main character Julius Obi as he indirectly experiences the effects of the evil god (Votteler 14). Being of African descent Achebe believes that no African writer can betray his heritage (Landow). As the storyRead MoreMidge Essay716 Words   |  3 Pagesâ€Å"Midge† by Edwin Morgan is a dramatic monologue which tells an exciting story of a swarm of midges being rallied as they prepare to ambush a group of rambling humans in order to feed their eggs with human blood. This is a humorous poem about a seemingly unimportant event but which is rich in military ideas, told through an extensive use of word choice and humour. In the first stage of the poem, Morgan uses various poetic techniques to set the scene in the early evening by a Scottish loch. â€Å"TheRead MoreSalmon : The Salmon Run819 Words   |  4 Pagesgravel called â€Å"reds.† She deposits thousands of eggs over a period of a few days. After she has laid her eggs, her male partner immediately spreads his sperm over the eggs in order to fertilize them. The female salmon then stays around for a couple weeks to defend the eggs from natural prey while the male actually dies due to the lack of food after he has journeyed so far. The male dying is not only due to starvation but is done to protect the eggs by giving his life as food for wildlife. After theRead MoreCharacter Analysis Of Charlotte s Web And Their Influence On People1501 Words   |  7 Pagescalling out in search of his friend. Wilbur experiences a whole range of emotions on his journey. He is grateful to Charlotte’s kindness and saving of his life in particular an d does the only thing he can think of to repay her – he looks after her egg sac. (White, E.B) Charlotte plays a really important role in the Wilbur’s life and of the whole book itself. She is a spider with kind and friendly character. She was the first, who started to be kind with Wilbur on the new farm. Charlotte is the characterRead MoreThe Hindu Faith is an indigenous theology and philosophy of India spanning thousands of years.800 Words   |  4 PagesVedas evolved over the years as more texts were translated and philosophical ideas formulated. The Vedas is divided into four main sections: †¢ Rigveda - A collection of hymns used in sacrificial rites. †¢ Yajurveda - Chants and mantras used in sacrificial rites. †¢ Samaveda - Verses of song used in sacrificial rites. †¢ Atharvaveda - Verses that speculate on the earth-human connection and other philosophical ideas. Hymns throughout the Rigveda are referred to as Samhitas. Brahmanas are textualRead MoreThe Company Of Wolves Characters700 Words   |  3 Pagessex and surrender to men in the acts of sex and marriage. So the werewolf fully assumes the girl to submit to him once he traps her in the house. Sex is assumed to be a sacrificial act for women, the girls’ sexuality protects her from harm; â€Å"She stands and moves within the invisible pentacle of her own virginity. She is an unbroken egg; she is a sealed vessel; she has inside her a magic space the entrance to which is shut tight with a plug of membrane; she is a closed system,† (Carter, 113-114). HerRead MoreBook Review Barbarians to Angels Essay749 Words   |  3 Pagesuses this information to help visualize life that went on during this period of time that will prove that the Dark Ages was anything but dark. Some of the archaeological evidence Wells got his information was from settlement ruins, burial and sacrificial finds. The items that were found reveal to us that these people were getting on with their lives and adapting. These people create great works of art, developed expansive trade networks, lived mostly peaceful lives, and even invented the deep plowRead MoreThe Metamorphosis Of Parasitic Beetles1495 Words   |  6 Pagessince his family is in the picture he is forced to.Thus showing Gregor family is holding him from pursuing what he needs, want he wants, and what he can become. Gregor shares similarities with a Passandridae, a parasitic beetle that lays their eggs on other wood boring pupae and barks of trees. A beetle who lives externally on another animal until it eventually kills it, like Gregor he lives of on his family, strangling it of the basic necessities to live. Unable to carry-out his daily functionsRead MoreEssay about Druids and Druidism: A Study of Their Real Identity1722 Words   |  7 Pagessometimes it had to do with warding off disease or as a punishment for committing crimes like â€Å"theft and brigandage.† (Caesar, 22) One interesting fact that Caesar pointed out is that in an attempt to please the gods there were better types of sacrificial practices than others. For instance, criminals should be burnt from below because it is more pleasing to the gods than cutting the throat. Caesar also mentions that the druids teach that everyone â€Å"sprung from the same father, Dis.† (Caesar, 23)

The Pale Blue Dot, By Joel Achenbach - 1512 Words

People often think about how vast, or how important the Earth is, it is the domain of the human race. Where they strive to be the best, compete against others, world powers against another. But, in the vast reality of the cosmos, the Earth, is nothing more than a tiny little â€Å"pale blue dot.† Described none other than Carl Sagan, â€Å"The Pale Blue Dot,† reveals the scary reality about the placement of the human race in the â€Å"enveloping cosmic dark.† In his quote, Sagan uses pathos and logos about this reality, opening a deeper understanding that beyond the planet Earth, humans are nothing more than insignificant. He has revolutionized the way that people view our home, and the cosmos around it. Joel Achenbach starts his Smithsonian article†¦show more content†¦They also took advantage of the gravitational pull of these reducing the time and fuel to travel through the solar system, it was like a sling-shot effect. The Voyager satellites were lau nched in 1977, Voyager I mission was to study Jupiter and Saturn, and Voyager II, Uranus and Neptune. The mission brought back stunning evidence that the people behind the mission didn’t anticipate for. Io, for example, was the discovered to have massive geological activity (the only other orbiting object besides Earth). The Voyager’s recorded nine eruptions during their brief orbit (NASA Jet Propulsion Laboratory, News and Archives). In Carl Sagan’s show, Cosmos, he mentions that Voyager captured lightning on the dark side of Jupiter (Sagan Ep. 1). This is just one example of many scientific break throughs that the Voyagers have documented. Even up to 2012, mission control is still receiving signals from the Voyager satellites, as of August 25th, 2012, Voyager I surpassed the heliopause of the solar system (NASA Jet Propulsion Laboratory, News and Archives). Once the Voyagers completed their primary mission of encountering the outer gas giants, â€Å"as Voyage r I was heading toward the outer reaches of the solar system, Sagan was among those who persuaded NASA to aim the spacecraft’s camera back toward Earth, by then billions of miles away.†

Finding Truth in Lies in Ernest Hemingways A Farewell to...

Finding Truth in Lies in A Farewell to Arms The foundation of Hemingways A Farewell to Arms is based on lies. Hemingway exposes the reality, or truth, of love and war by presenting the story of Lieutenant Henry and Catherine Barkley, lives ironically entrenched in lies. Henry in particular assumes a different role at every turn, pretending, for example, to be a soldier, a civilian, a doctor or Barkleys dead fiancà ©. The lies in Henrys life begin when he joins the Italian army. Here, he pretends to be one of the guys, silently siding with their bawdy humor and macho activities and not the morality of the priest. Hemingway best displays this conflict in the scene where the priest urges Henry to visit Abruzzi while the†¦show more content†¦Henry pretends to be a civilian, adopting many different forms of that which is anything but military dress. Also, when the Swiss authorities question the purpose of Henry and Barkleys presence in Switzerland, he again must pretend to be other than an American member of the Italian army. Henry says to the officials he is a sportsman in Switzerland for the winter sport (279, 280). He also tells the officials he has been studying architecture. My [Henrys] cousin has been studying art (280). Henry uses this blatant lie to become a civilian, hiding his military background. Others also understand Henrys tendency to pretend. For example, Rinaldi comments that Henry only pretend[s] to be an American (66). The priest later contradicts this statement: You [Henry] are a foreigner. You are a patriot (71). Henry often plays the role of the patriotic Italian, then the role of the patriotic American, then the role of the concerned observer, while never committing to any one ideology. Rinaldi and the priest have seen this change in facades within Henry, as he assumes different defining characteristics. One of Henrys greatest lies centers around his relationship with Barkley. Initially, Henry wants Barkley only for physical satisfaction, and he will do whatever she wants to get some. He tells her he loves her with the hope that the declaration will prompt her to kiss him: I lied. I love you (30). Once this false

Tally free essay sample

Powerful remote capabilities that boost collaboration †¢ Easy to find qualified personnel †¢ Easy to customize †¢ Low cost of ownership via quick implementation, Tally Integrator, Support Centre†¦ Functions Features: Accounting All your accounting requirements are supported and more. Accounting, also known as bookkeeping, is the recording and classifying of financial transactions into the books of accounts and associated registers. Let us look at the some of the needs for which businesses maintain books of accounts: †¢ To fulfill legal requirements records as per standards and practices †¢ To pay taxes to various bodies statutory needs †¢ Keep the business running manage receivables payable, cash, bank †¢ Keep a watch on the pulse of the organization key performance indicators †¢ Respond to queries to locate the right transaction immediately We have been perfecting this simple recording accounting from over twenty years. All this to deliver better, faster and more flexible ways to fulfill your needs, not just maintain books of accounts. A few examples will illustrate: †¢ With the entry of a voucher (this is what we call all accounting transactions) all books of accounts, all reports, all totals sub-totals are updated instantly. There is nothing more that needs to be done whether you are inserting a forgotten entry, or correcting one †¢ Taxation requirements of all the states of India are available, in the prescribed formats †¢ Supporting tasks like reminder letters, delayed interest, ageing, bank reconciliation †¢ One single dashboard to look at all important business ratios †¢ Drill down from any report, even the Balance Sheet, right to any voucher or filter and search †¢ Data entry in the language of the users choice and report in any other language (from the languages supported) †¢ Mark vouchers that are draft as optional and convert these to final- with one button click Financial Management Controls Tally. ERP 9 comes with rich features financial reports that give you the necessary management and control of your business. A few of these are listed below: †¢ Funds Flow Cash Flow reports – help you ocate bottlenecks †¢ Bank reconciliation keeps your ban k books in sync, and identify unclear instruments †¢ Customer Credit Limits to limit risk of default and large losses †¢ Budgets keep tabs on projected expenses against actuals †¢ Mark vouchers postdated these will reflect into the books of accounts only on/after that date †¢ For needs where reports have to consider a transaction that has not happened (say salaries for this month that get paid the next month) vouchers (called reversing journals) can be marked to disappear for reports post a specific date †¢ Scenario management helps you with your business forecasting and planning. You can use optional, reversing journals and memorandum vouchers, to aid in recording provisional entries that are useful for interim reports †¢ Multiple inventory valuation. You can decide one valuation method for the business, and be able generate financial reports using any other valuation method as the statutory method may not be appropriate for your needs, your banke rs and for other decisions †¢ Cash balances can go negative you can get warned if this is about to happen, or see reports and make the necessary corrections Several business exceptions are available (negative stocks, negative ledgers) for you to exercise control over these activities †¢ A one-screen business ratios with drill down right up to the transactions help you to correct course frequently †¢ Item wise document wise profitability statements to control revenue leakage and inappropriate pricing †¢ Internal audits are supported with audit controls authorized users can mark vouchers as audited and can get to see reports on changes made post audit, and the name of the person making the change Inventory Accounting Management If you deal in goods, of any type, youll appreciate the Inventory capabilities in Tally. ERP 9. You can comprehensively record all types of inventory transactions, using goods receipt notes, delivery notes, stock journals, manufacturing journals and physical stock journals. All stock movements are fully recorded and maintained in stock registers. Developed for all manufacturers, distributors, wholesalers or traders a small list of features are briefly described below: Manufacturers: †¢ Bill of materials and Manufacturing Journals, to record material conversions †¢ Compound bill of materials support, for units that contain assemblies †¢ Multiple locations (go downs) †¢ Excise for manufacturers, including all documentation and invoice †¢ Costing for jobs Distributors Wholesalers: †¢ Multiple price lists, with effective dates of applicability †¢ Use multiple units of measure (say KGs grams) †¢ Dual units of measure (say KGs and bags, to support variations as happens in commodities) Traders: †¢ High speed billing, with support for POS printers †¢ Bar code support †¢ Automatic application of taxes †¢ Service billing service tax †¢ Integrated sales return in bills †¢ Print bills (and any other document) in the customers language Common: †¢ You can choose to de-link the computed inventory value to automatically appear in your financial statements and enter this figure manually. †¢ Stock ageing reports, to identify slow and non-moving stocks †¢ Invoice profitability reports to keep a pulse on sales †¢ Multi-currency transactions buy and sell across the world with integrated forex gain/loss calculations †¢ Physical stock take records to adjust physical vs. actual st ocks †¢ Maintain batch expiry details Purchases Payables: from Order to Payment Tally. ERP 9 delivers the entire purchase cycle whether the need is the complete purchase order goods receipt rejections returns advances, debits payments or a single payment entry, fulfilling all needs. To ensure that you have the right stocks and minimize carrying costs, Tally. ERP 9 delivers the following to improve purchase orders: †¢ Define Re-order levels as a definite number or based on consumption †¢ Define minimum quantity to order as a definite number or based on consumption †¢ Pull up a report that shows the stock position, including complete details of open purchase orders, sales orders that need to be fulfilled check on past purchase history, and then place orders †¢ Optionally stagger delivery dates in the PO When receiving goods: †¢ Make entries in accordance with supporting documentation, including errors your suppliers could have made (say of multiplication round off) †¢ Incorporate additional costs †¢ Automatically manage input taxes †¢ Flexibility allows receipt of goods, quantities and rates different from that ordered since this is common in real life †¢ Record samples free items (using different actual billed quantities) †¢ Multiple receipts for one order or one receipt for multiple orders, or against verbal orders In case there is a need to add other costs (say coolie and cartage) these additional charges can be apportioned to the cost of goods purchased. Supplied goods may not match your needs and these are managed by the Rejections Out inventory voucher. Supplier dues, input taxes and inventory positions are updated. Suppliers often indicate likely profits, which may not be met. In case such assurances are made, you can look at Item profitability reports, and get the facts right. You could then negotiate a rebate and record this as a debit note. Keep tabs of how much is due to whom, when. Manage advances, payable s postdated checks. Ensure there are no errors in payments print checks from Tally. ERP 9. Sales Receivables: from Order to Receipt The lifeline of a business, efficiencies in sales operations, both of goods services, directly impact growth and profitability. The need to optimize and keep a close watch here requires exceptional capabilities from your business IT system and Tally. ERP 9 meets these demands. The sales process is supported with the following documents: †¢ Quotations records of quotes †¢ Sales orders accepted customer orders †¢ Deliver Notes documents that accompany goods †¢ Sales Invoices/Cash Bill to record the sale †¢ Credit Notes for financial adjustments †¢ Rejections in for goods returns †¢ Receipts for advances and receipts Do you have cash sales (sales across the counter)? With support for Point of Sale printers, bar codes and receipts in multiple tenders, you POS enable your business at no additional cost. Product sales may come with added services and the integrated product service billing will close this. Enforce credit limits, where needed. Along with the Payment Performance of Debtors report you can identify persistent problems and take necessary business decisions. Interest for delays reminder letters aid in collection. For businesses engaged in Excisable goods, you get full support for Excise for Traders Manufacturing Excise matter of fact a business could be both! Make multiple deliveries from one order, or one from multiple orders – this common need is available across all documents of the sales process. Do you have multiple classes of customers? You can easily setup multiple prices (even in advance and specify the date from which they are effective). Discounts against the line, or for the document, additional charges as a percentage or lump sum, automatic round off of bill totals, automatic computation of VAT Service tax, returns exchanges are all available. Need to verify that you are making the desired sales margins? Item wise and bill wise profitability reports will help you keep tabs. Multi-company A set of account books represents a company in Tally. ERP 9. Therefore, if you decide to maintain your personal accounts you would create a company. Many businesses do have more than one legal entity and so will require multi-company support. Since each company is a distinct ‘data base, building technical support for this is not difficult. However, with multiple companies, several needs often arise beyond the mere facility to record transactions that need to be addressed,. Principally, you would like to look at consolidated reports since these are often more meaningful to you than statutory reports of each company individually. You can therefore group companies and have the reporting ability as if this were a company. You could also group these on demand or as required. So Partner A, could group companies in which he is a partner (say Companies P, Q R) and Partner B could have a group with Companies Q, R Y. With multiple companies, you would probably need to compare them to see relative figures. In Tally. ERP 9, while seeing a report for Company P, you could pull up another column alongside that shows figures from Company Q (and any more companies). You can now continue to drill down the report and continue to see these comparisons. Quiet often with multiple companies, the need arises to create the same ledgers post transactions to more than one company. This can be accomplished with the click of a few keys you save immense time by not having to re-enter data and avoid data entry errors. In special circumstances, where there are needs like a Purchase Order entry becoming a Sales Order in another company, our Service Partners will be able to work with you, understand specific requirements and build a solution around the Data Synchronization capability. Security: With multiple companies, possibly including personal accounts, you may need to control who gets access to which companies, and to do what. You can set up users, grant or deny access and these are defined for each company. Remote Access: You choose to specify which company is accessible remotely. You choose which remote users have access; you decide what access a remote user gets. Central User Management: Users come and go. You might also have a password policy requiring users to change passwords every few weeks. You can take advantage of the ease of central user and password management that Tally. NET identities carry and even remotely manage these while not in office. Multi-Period A financial year is truly suited to business reporting and statutory needs. In reality, business spans across financial years, so ‘real needs get constrained by these financial periods. As an example, receivables (Sundry Debtors) is an area that is frequently plagued by confusion the need to send reminders, resend statements of accounts and persistent follow up may require that you need to look at figures from date x to date ‘y and one or more financial periods can be between these two dates. With Tally. ERP 9, you can specify any date range and perform any operation that you need to. Comparison of Periods, say Q2 this year vs. Q2 last year, often required for shareholder and statutory reporting are easily accomplished. You may also need to break up periods into smaller chunks, instead of the year. While looking at the reports, you can instantly view them broken into periods of your choice (daily, monthly, quarterly etc). For studying trends, locating unusual figures, or comparing activities for different periods, this is invaluable. Take the case of budgets. Say for a five year long project and for various ledgers you need to have a budget set up for five years, another for each year, another two that are 2 ? years you can setup such budgets, and compare budget vs. actual for any! In effect you can zoom out as well as zoom in to any period of your choice. Any changes made or a transaction inserted anytime, are instantly carried forward no matter how far back these are made (from a security standpoint, you might need to restrict data entry or hanges to transactions prior to a specific date this is available via the User security control features). Multi-Cost/Profit Centers As a business transacting in multiple currencies, you will appreciate the effortless usability of Tally . ERP in this area. Say, you make purchases from a supplier, and transact in a currency different (say $) from that of your base currency (say INR). Youd like to keep track of the dollars due, as well as the $ amounts due for each bill. This way you get to know your foreign currency requirements as well as cross check the accounts in $. At the same time you would want to see outstanding and other financial reports in INR. Since this figure depends on the exchange rate as on the date of the report, generating these are time consuming. With Tally. ERP 9 all reports are generated automatically all that is needed is that the forex rates be available for reference. Foreign exchange gain loss entries are posted automatically (as a notional entry), whenever any report is taken. The day you decide to make these entries regular (say end of the financial year) you can post the required accounting Journal (with software assistance). Importers and exporters maintain bank, customer other accounts in foreign currencies (like the example of the supplier) you can maintain these in any currency required. As a branch or subsidiary of a foreign entity, or for reporting, you may need to generate reports in a currency other than the base, at some exchange rate. This capability is available across all reports. You may need to compare companies having different base currencies switch one company to use the currency of the other, or switch them both to a third! Basically, every amount field in a Tally. ERP 9 voucher is multi-currency enabled. This allows you to conduct business in ways that manual systems permit and most IT systems fail to provide. It is possible for a supplier to, say, send a quote for items in INR, some in US$ and some in â‚ ¬. Multi-units Most businesses will use several units of measure, even if the belief that just one (pieces) is used. Take purchases you could order in the units you are comfortable with, and you receive goods in a different unit for e. g. , order in Pcs, receive in KGs. Similarly you could record sales in the units that your customer is comfortable with. The flexibility of this compound unit of measures is to ensure that Tally. ERP 9 does not get in the way of your way of working. Like in the case of multi-currency, every quantity field is inherently multi-unit ready. Some commodities, say cotton, have peculiar problems the unit of stock used for this commodity is bales, yet trade is in Kgs. With changes in weather, cotton looses or gains weight due to changes in moisture content. If you used Kgs for your records, you would loose the ability to manage stock count and stock take of bales; if you used bales, you would have a mismatch in the actual quantity transacted. This problem is compounded in real life – since each bale carries a different weight of cotton. With Tally. ERP 9 you can manage all these, with the support for multiple units of measure. Now, you can record both units in transactions – Kgs and bales at the same time. Stock valuation will be done in Kgs; inventory count can be managed in bales! You receive some supplies the Invoice shows 5 Pcs. and the actual count shows 6 Pcs.! Were you to enter your receipt as 6 Pcs. there will be a mismatch with the voucher and physical document which will result in an audit objection. Entering as 5 Pcs. would mean that one piece is not recorded Tally. ERP 9 supports actual and billed quantities thus delinking the inventory count from the financial impact of the transaction. With this you can als o receive and deliver free samples and manage the many variations that occur now and then. Therefore compound units, alternate units and billed/actual quantities should deliver the capabilities needed for most, if not all, of your requirements. Multi-Location Inventory Even the simplest of organizations will have inventory in more than one physical location. As organizations get bigger, inventory will require active management with more warehouses (go downs, as we call it in India), racks shelves and stocks at project locations. Take the case of multiple sales outlets, each with one go down. Each purchases items at different prices and sells them over time. You need to take a call on the value of stocks at each of these outlets as if they were independent units and not apply the company average. With Tally. ERP 9, each outlet will act as an independent unit from a costing perspective. Sales from each outlet will reflect the appropriate cost, and not the company average (which can skew profitability of both outlets). Seen at the company level, the cost behavior ignores these go downs making reports and financial analysis appropriate at that level. Go downs can contain go downs to allow management to the bin level. For various jobs (projects) and sub-jobs, the use of go downs and cost centers in Tally. ERP 9 give a high level of reporting and analysis on inventory and financial aspects of jobs. Multi-Budgets Scenarios Budgets are a measure of the results expected for the planned activities for a company. Whether you formally plan budgets or not, you will be working against several budgets – Revenue, Production, Expense, Financial, Investment and so on. Once these budgets are recorded, you would periodically want to check up how your business measures up against this plan. And once you get a handle on the variance, you would probably take decisions on course corrections record possible outcomes of these changes (as scenarios) and compare against the budgets once again. This is a powerful planning mechanism that provides the flexibility to work in a changing /dynamic environment. With Tally. ERP 9, you can set up any number of budgets and to make this easy, budgets can roll up into group budgets and these can roll up again into master budgets: the people who come up with the budgets can make entries and the roll-up is automatic (and can be overridden at the rolled up level as well). While viewing any report, you can choose to pull up the budgeted figures as well, along with a variance column. You could just as easily pull up budget figures alone – and make these available to various people. A scenario is the name given to a specific combination of vouchers that will be included to deliver a report you can include and exclude different voucher types and build as many scenarios as needed – say one where a product launch is on time and another where it is delayed by three months. You could then view actual figures against a scenario. You could also see the variance between a scenario and the budget! Budgets and Scenarios are powerful tools when used by themselves; used together they deliver unprecedented power to help plan monitor your business. TALLY REPORTING ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Modifying Reports (Options) Balance Sheet Profit Loss Account Stock Summary Trial Balance Day Book Cash Book Petty Cash Book Bank Book Journal Register Ledger Purchase Register Sales Register Ledger-wise Outstanding Reports Interest Receivable Interest Payable Cost Category Summary Statistics Stock Transfers Stock Valuation Methods BOM Cost Estimate Daily Balance of Cash/Bank Book Stock Query Negative Stock Item Movement Analysis Stock Ageing Analysis Multi-Column Cash Book Purchase Register-Extract Sales Register-Extract Cash Flow Summary Funds Flow Summary Budgets Overdue Receivable Overdue Payable Age-wise Receivable Negative Ledger Debit Note Register Credit Note Register Reminder Letter Confirmation Letter ? Comparative Profit and Loss Account ? Vertical Balance Sheet with Working Capital ? Comparative Quarterly Balance Sheet ? Income Expenditure Statement

The future for space tourism

The future of space tourism is a hot debate today because the resent studies show that it is a phenomenon that the wealthy corporate as well as individuals such as the Californian Multi-Millionaire: Dennis Tito, are venturing into with the aim of reaching the Low Orbit Earth (LEO). This is an indication that the venture is going to be a well paying tourism sector. In addition, a large goal for the many developing space ship companies such as the National Aeronautics and Space Administration (NASA).Advertising We will write a custom research paper sample on The future for space tourism specifically for you for only $16.05 $11/page Learn More They hope to shuttle cargo and the astronauts through a Commercial Orbital Transport System (COTS) to International Space Station (ISS). Companies like â€Å"Scaled Composites, Blue Origin, and SpaceX are developing† space commercial crafts as well as programs to enable people tour the earth’s orbit. The critics behind this industry are the costs involved. Millionaires such as Dennis Tito, Mark Shuttleworth, Anousheh Ansari, Charles Simonyi and, Greg Olsen have spent approximately $20 million for a couple of days tour to space aboard the ISS. In line with Laliaberte Guy (1, 2009), he was the seventh private client to take a space adventure in September 30, 2009 in a poetic special mission to create public awareness regarding the â€Å"ONE DROP† foundation. For this reason, the characteristic of the playground is for the rich since there are strong indications regarding the costs involved. The future aspiration is on making space tourism available at affordable rates for the middle class. Just like the rush for space was a couple of years back, the race for space tourism is currently at is boiling point and thus this tourism industry has high growth expectations. Background information of the space tourism predicament The capability for space transportation has over the years seen very little advancement if any to facilitate a solution to the big obstacle of space development. New programs and equipments are essential requirements to facilitate space development and access. The reasons why people suffer from high space tourism costs is lack of proper space ships. This means that companies launch space ships that are highly volatile and thus the disposals after only a few usages. Today, there is urgent need for an approach that will move to a more rational and affordable space visit program. The biggest challenge is the ability to come up with a more robust, highly reliable but frequently reusable space ship: Reusable Launch Vehicle (RLV). Thesis/Problem statement â€Å"Future expectations of the space tourism,† is a research investigating and analyzing patterns and available perspectives into the key themes of the proposed innovative developments concerning infrastructure, technological advancement, reusability to ships and, partnership between t he government and private sector. The collaboration enhances the existing capabilities to make the development affordable and available to more willing participants.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hypothesis Statement The future for Space tourism is a program for the rich. It is a common believe among most people that, space tourism is for the rich with because one of the key contributors for its development is finances. Purpose/Significance of the study The main purpose of this study is to evaluate the consequences and key concepts involved in the development and offer suggestions from the research findings on ways of reducing or eliminating the social, economical and emotional challenges behind the tourism sector. Objectives of the study This term paper lays down the need for researching the background of the future space tourism, its impact to the society and those who are involved as well as assessment over the importance of the future endeavours and possible policy recommendations. Significance of the study operations The key topics to be covered entail the focus over commercial architecture and the funding required for fostering its implementation. This is in the aim of lowering the high degree of requirement for the embryonic space tourism and its drive towards lower transportation cost to avail the next generation of efficiency over operations. he International Space Station (ISS) currently faces challenges related to cost overruns efficient in starting the developmental phase of the key elements required for architectural growth in support for long-term ISS needs, and facilitation of next-generation systems. The Procedure of the Study/Research Methodology The literature reviews will enable better understanding of the topic. Preparation of the research proposal over the chosen topic will enhance and quantify the research as a study topic and prepare for respondents. Information collected will equally tabulate and assist in ranking the findings form broad areas and help to narrow the scope to the objectives of the study analysis. The analysis will then draw the conclusion from generally analyzed data in the literature review.Advertising We will write a custom research paper sample on The future for space tourism specifically for you for only $16.05 $11/page Learn More The research findings will entail data collected through websites of the concern companies as well as marketing companies in the study area, observation of the proceedings over the specified data collection period. For the study analysis, the collected data and studies conducted used to discern patterns and formulate principles that might guide future action of the study subject. In this case study of space tourism the research checks the background information, progress, surveillance and examination of current state of matter and the involvement with other related cases. The analysis of records regarding internal as well as external consequences is equally important. Comparison of various space tourism vehicles manufactured today offers better understanding and analysis results. Correlation-prediction will involve statistically correlation and prediction of coefficients between aspiring and involved tourists. This term paper will therefore attempt to find or describe space tourism principles and explain existing status or competitions and propose future direction for the industry. Proposed Research Procedures The research study follows a design that samples some parental responses over the questions regarding availability of attributes, in supporting growth of a transport system that integrates a multi-faceted architecture in support for commercial space tourism. This advancement would support civil programs such as space exploration and settlement. The analysis of recently surveyed results ind icates that such a system would be in a position to address the current crisis in connection to the high cost of accessing space, ordinary liabilities, and unavailability of reusable systems into the current infrastructure. Literature Review Reusability The Space Transportation System (STS) in America has attempted to launch a reusable ship. Orbiter from space shuttle of an imitation produced in collaboration with Solid Rocket Booster (SRBs), which is well equipped with a wealth of knowledge with regard to the operability and reusability approaches. The Orbiter shuttle however requires a remote recovery procedure, which involves expensive manufacturing and some logistics recovery procedures to assist it take off.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means that there is grater need for enhancing refurbishment other than remanufacturing before reusing the shuttle. There is equality need to adjust the turn around time between the flight by adopting the technological advancement and design techniques. Basing the current technology on reusable boosters is the space shuttle’s greatest revolutionary step to space transportation system. The costs and markets The other issues prohibiting the launce of more available and affordable space shuttle for potential clients entail costs and markets. Considering the production, initiating the new reusable space vehicles would be expensive considering there is only a small number of units’ reusable while the rest need remanufacturing. Secondly, the current technology uses the chemically propelled rockets, which are equally expensive. The production of large SRB reusable boosters for commercial purposes would be economically unjustifiable, although the STS may make the system le ss expensive in operability. The reusable boosters would replace the SRBs but with the shuttle, being too close to the end of its lifetime, then it would not take full advantage of the technology. Other major problem includes the space launch market that needs to be sufficient in support for a new vehicle that engages enough number of voyages. The current space allows for approximately 1000 satellite launches over a 10-year period. Simple arithmetic would equate this to 100 payloads per year and any new system must compete within that market niche. There are serious difficulties associated with this because any new system must pay up developmental and production costs in the aim of making a profit. Currently, there is a very low traffic measure, which cannot economically justify the least cost space vehicle. It is easy to imagine the exotic and elegance of the outer space comfort and cruise experience but these orbital technologies and lifestyles require a merge between National Aer onautics and Space Administration (NASA) architectural technologies with quality marketing strategies such as entertainment. â€Å"What markets would be involved in such space cruise ships?† In line with the Space Tourism Society (1, n.d), the marketing strategies would require one to know the facilities to include in the space such as hotels, and the products and services on offer to sustain in such an awkward environments. Futon Corporation is an industrial leader for forecasting the markets related to space tourism. It has considerable amount of realistic advancement plans for space flights. People like travelling and having fun and thus will be willing for the same in spaceships. According to Futron’s report (10), they forecast indicate, â€Å"Orbital space travel projects by 2021, will involve approximately 60 passengers flying annually, representing revenues in excess of US$300 million.† There is need for â€Å"market shock† and exploding demand may cause the economies of scale to act accordingly to the comfort levels where capitalist are in a position to venture into new markets such as the space ship markets and thus bring in more funds for the space transport system. Currently, the race over space tourism is between commercial enterprises. Upon the first commercial trip by Dennis Tito aboard a â€Å"Soyuz TM-32,† (Shayler, 1), in 2004 â€Å"British aviator-financier Richard Branson announced the launch of Virgin Galactic, a company which will use Spaceship One technology, with hopes of launching sub-orbital flights by 2008†. This race is evident with the virgin Atlantic launch of the â€Å"Virgin Galactic’s space vehicles.† This is a positive step since it has hybrid rocket motor power for enhancing reusability due to high amount of control it avails the pilots over landing. According to Virgin Galactic, this is a milestone catapult on the aviation industry and is for the good reason of enhancing space tourism. The space vehicle is currently an entirely carbon fused aviation means of space transport ever built therefore making it the most fuel resourceful system in comparison to its size. The vehicle is capable of currying huge payloads of approximately 35,0000lbs through high elevation over a wide range of miles. For the size of such a space ship, it has the ability to perform by manoeuvring over great heights (Virgin Galactic, 1). With this type of advancement, the space tourism emerges as a viable market considering its potential to generate high revenues thus the need to justify the investment requirements for a reduced cost of accessing the services. National Aeronautics and Space Administration’s research on the matter indicates that tens of millions of the United States citizens would wish to travel privately to space if the parties involved were able to alleviate the current global market barriers in the industry. Today most governments fail to recognize the potential of space tourism investment as prospective â€Å"revenue generating tax base or a drive to greater market drive for next generation† (Whalen, 3). However, National Aeronautics and Space Administration (NASA) has greater initiative programs for generating reports over procedures to reduce risks and availing architectural requirements that meet the future generation space vehicles. The aim for space advancement has been a race between the Soviet Union and United States since 1957 when Soviet launched â€Å"Sputnik 1† (Siddiqi, 1). The pace has however slowed but exploration is still advancing. The USA launched a reusable shuttle in April 12, 1981 and USSR an â€Å"automatic reusable space craft: Buran in November 15, 1988.† The European Space Agency (ESA) lunched a commercial rocket: Aricane 4 to compete with National Aeronautics and Space Administration (NASA) over the unmanned space investigations. This efforts by ESA have catalyzes efforts and ambitio ns such as the Aurora plan to send a human being on a mission to Mars by the year 2030. The U.S. president Bush administration also planed a mission to reach the same goal and equally have a crew exploration space ship for return trip to the moon. These events are an evidence of the continual race over space tourism. In 2005, the ESA group teamed up with Russia on what seem to be a head start to co-fund and subsequently develop the â€Å"CEV† as a counterpart to â€Å"Kliper† scheduled for a first launch in 2011 thus going way before the U.S. plans. Other nations such as China are in a position of increasing required competition over exploration of space tourism. Their funding may be excessively low in comparison to ESA and NASA but they have a success concerning â€Å"Shenzhou 5 and Shenzhou 6† and further plans for a space station by the â€Å"Chinese Space Program.† In 2006, the U.S. through the Pentagon released a report over china’s growing sp ace power concerning their â€Å"Chandrayaan-1† mission and other space programs especially by India and Japan. Suggested Research The tourism market is a broad market like the military or civil market and thus the need for better definition and identification especially for the next generation of the space transport systems. The governments need to enhance measures that promote the appreciation of space tourism. This paper suggests further research findings over the government promotion procedures. The governments ought to know that the technological developments are an important aspect of the market environment for the functioning of the future generation especially in the aeronautic industry. There is equally the need to research on enhancing procedures to make people understand prospective market niche and depth in the space tourism. Identification of require future technologies is equally important considering that the industry is a multi million dollar investment, thus the need to understand the potential of the market in details, possible estimate figures and time of returns on investment. Conclusion The space tourism industry is similar to the past airline history. There are many potential passengers willing to pay for the journey to space and the governments should therefore consider this as an eminent opportunity to solve the current costly space access inconveniences. If the corporation between the private sector and the government is able to drive admission charges to a lower level with the aim of encouraging rebirth of a new arena that encourages commerce and industry, then there will be a great utilization of the space opportunities for growth. The space tourism is an identified market niche that might catalyze utilization of infrastructure in space especially due to future discoveries. Work Cited Futron Corporation. â€Å"Space Tourism Market Study orbital space travel destinations with suborbital space travel.† Wisconsin, Bethesd a, Maryland, MD. 2002. Web. Laliberte, Guy. â€Å"Moving Stars and Earth for Water: Poetic special mission†. Space adventures. September 30, 2009. Web. Shayler, David J. â€Å"Soyuz: A Universal Spacecraft.† Rex Hall, 2003. Siddiqi, Asif A. â€Å"Sputnik and the Soviet Space Challenge.† 2003. Space Tourism Society. â€Å"The Orbital Lifestyle.† A non-profit visionary space experience research and design organization. (n.d). Web. Virgin Galactic. â€Å"Spaceships: Virgin Galactic’s Vehicles.† (n.d). Web. Whalen, David J. â€Å"Communications Satellites: Making the Global Village Possible.† National Aeronautics and Space Administration (NASA). 2007. Web. This research paper on The future for space tourism was written and submitted by user Iliana H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Significance of Tattoos

Significance of Tattoos Free Online Research Papers In the past, tattoos were commonly thought of as trashy or bad. One would often relate them to bikers, rock and heavy metal stars, pirates, or gangsters. That has considerably changed over the years. According to Swan, â€Å"In 2003 approximately 40 million Americans reported to have at least one tattoo.† Todays culture is still fascinated with tattooing. In the 1990s, tattoos were the sixth fastest growing retail behind the Internet, paging services, computer and cell phone services. 28% of adult’s ages 30-39 were tattooed and that number rose to 36 percent in the 25-29 age group. 31% of the gay, lesbian and bisexual population, regardless of age, was inked as well. Tattoos are significant because they represent and symbolize different things to many people. Erika Aldama. (2007, Febuary 8). The History of Permanent Trend. Retrieved January 13, 2008 The word tattoo is said to have two major origins- from the Polynesian word ‘ta’ which means striking something and the Tahitian word ‘tatau’ which means ‘to mark something’. The history of tattoo began over 5000 years ago. Many past cultures included tattoos in their tradition. Tattoos were used for different reasons such as communicating among spies, for criminals and slaves to be marked, culture, religious and ceremonial, or social status. The first permanent tattoo shop in New York City was settled up in 1846 and began a tradition by tattooing military servicemen from both sides of the civil war. Samuel Oreilly invented the electric tattooing machine in 1891. OReillys machine was based on the rotary technology of the electric engraving device invented by Thomas Edison. Modern tattoo machines use electromagnetic coils. The first coil machine was invented by Thomas Riley in London, 1891 using a single coil. The first twin coil machine, the predecessor of the modern configuration, was invented by Alfred Charles, in 1899.The birthplace of the American style tattoo was Chatham Square in New York City. Tattooing had little respect in American culture. Design boom. (2007). A Brief History of Tattoos. Retrieved January 14, 2008, from designboom.com/history/tattoo_history.html In the late 1960s, the attitude towards tattooing changed. Much credit can be given to Lyle Tuttle. He is charming and interesting and knows how to use the media. He tattooed celebrities, mostly women. Magazines and television went to Lyle to get information about this ancient art form. Lyle Tuttle (born 1931) is a well-known American tattoo artist and historian of the medium, who has been tattooing since 1949. He was featured on the cover of Rolling Stone magazine, after having tattooed Janis Joplin and several other notable musicians and celebrities of the time. Lyle Tuttle. (2007, June 23). In Wikipedia, The Free Encyclopedia. Retrieved January 14, 2008, from http://en.wikipedia.org/w/index.php?title=Lyle_Tuttleoldid=140156691 When deciding what type of tattoo to get, a person may want to go into the shop and look around first to make sure that it is clean and safe. Make sure that they use sterilized equipment. Then one can look at his or her â€Å"flash† tattoos. These are tattoos that the artist has designed or have placed on individuals. If the customer has a design in mind, they can talk to the artist to see if they can draw one especially for them. Sometimes they will design a tattoo that the customer wants exactly, or they might not be able to come up with what they want. If that is the case, the customer can always look on the internet or in books. Usually the individual will want something unique that no one else would have that expresses them. The most common method of tattooing in modern times is the electric tattoo machine, which inserts ink into the skin via a group of needles that are soldered onto a bar, which is attached to an oscillating unit. The unit rapidly and repeatedly drives the needles in and out of the skin, usually 80 to 150 times a second. This modern procedure is ordinarily sanitary. The needles are single-use needles that come packaged individually. The tattoo artist must wash his or her hands, and the area that will be tattooed. Gloves must be worn at all times and the wound must be wiped frequently with a wet disposable towel of some kind. Prices for this service vary widely, globally and locally, depending on the complexity of the tattoo, the skill and expertise of the artist, the attitude of the customer, the costs of running a business, the economics of supply and demand etc. The time it takes to get a tattoo depends on the size and complexity. A small one of simple design might take 15 minutes, whereas an elaborate sleeve tattoo or back piece requires multiple sessions of several hours each. Several people are afraid to get tattoos because of needles or the sight of blood. In reality the needle only goes into the skin about 1/16 of an inch. This causes very little harm to the skin which in turn produces little or no blood. In the process of the getting a tattoo, the tattooist continuously wipes the area of blood, so that it is done in a clean and professional manner. When a person is drinking alcohol, or taking blood thinners during the tattoo process this is the only time he or she may tend to bleed profusely. Karen Hudson. â€Å"How much do they really hurt?† 2007 http://tattoo.about.com/cs/pafterabvneck/a/090103.htm (December 14, 2007). Tattoos can be very painful depending on the person. Each person’s tolerance level is different. Tattoos are painful if placed in areas near the bone. Usually the best place to get a tattoo is where there is a lot of flesh. Here are some places and the pain areas†¦ Most Painful Areas: Men Abdomen, Spine, Chest Women Ankle, Spine, Ribcage Least Painful Areas: Men Buttocks, Arm, Back Women Abdomen, Buttocks, Thigh, Shoulder Karen Hudson. â€Å"Choosing Your Tattoo Design and Where to Put It†.2007 http://tattoo.about.com/cs/beginners/a/blwhatwhere.htm (December 14, 2007) After an individual receives a tattoo he or she has to make sure to keep it clean. It is normal to see redness or a little blood directly after the process. The artist will clean the tattoo and place a bandage over it. They will instruct the customer to use ointment such as cocoa butter, lanolin or AD for a couple days then switching to lotion. It is recommended to stay out of the sun to keep the tattoo from fading. One will need to look for signs of infection such as Increased pain Increased redness Red streaks coming from the tattoo Warmth around the area Pus or cloudy fluid A bad odor Fever Swollen lymph nodes Love To Know. (2007). Inking and Skin Infections. Retrieved December 14, 2007 from http://tattoos.lovetoknow.com/Inking_and_Skin_Infections Infections that could be transmitted via the use of unsterilized tattoo equipment include surface infections of the skin, herpes simplex virus, tetanus, staph, fungal infections, some forms of hepatitis, and HIV. No person in the United States is reported to have contracted HIV via a commercially-applied tattooing process. Allergic reactions to tattoo pigments are uncommon except for certain brands of red and green. People who are sensitive or allergic to certain metals may react to pigments in the skin with swelling and/or itching, and/or oozing of clear fluid called sebum. If one should notice any of these signs one must go to the doctor immediately to be treated before it causes real damage. Tattoo. (2008, January 10). In Wikipedia, The Free Encyclopedia. Retrieved January 14, 2008, from http://en.wikipedia.org/wiki/Tattoos When the tattoo is finished and healed, it will have beautiful colors and details. Several people are satisfied with the outcome. Usually it symbolizes an event in their life, so the tattoo is important and is meaningful. If the tattoo is unique, the artist may want to take a picture to add to their book. This way they can show it to other customers. People get tattoos for several reasons. For example, my tattoo represents my children, who I cherish and was also a major event that happened in my life. A tattooist has a fish to represent her astrological sign. An office worker has a sacred heart for her religious beliefs. A daycare provider has a butterfly to symbolize the beauty of life. A prison guard has a Latin phrase to remind him of mortality. A salesperson displays a ying yang to symbolize his unborn children. Some people get tattoos to show that they are now an adult and are able to make choices on their own. An individual might get a tattoo in remembrance or honor of someone who has passed away. A tattoo is a permanent and often personal reminder of a memory or a part of their history. Religious tattoos such as a cross or praying hands symbolize Christianity. Spiritual tattoos were some of the first body art to come about. Tattoos are an art and they represent life. It is important for people to express themselves. Anna Swan states, â€Å"That the tattoo business has grown significantly in the last 10 years (2006).† It is reported that 85% of people who received tattoos do not regret them (Hemingson 2007). A person might regret the place that the tattoo was put on their body, but most commonly names of ex loves are the number one regret. The ink fading in the tattoo is also a reason that tattoos are regretted. Tattoos are significant because they represent and symbolize different things to many people. Body art is becoming a very important part of today’s culture. The tattoo process is time-consuming and takes many steps before the tattoo is finished, but in the end it is worth it. Usually people are very happy with the outcome and will tend to get other tattoos later. Some say that tattoos are addicting. They are because people want to find more designs to express themselves. References Erika Aldama. (2007, February 8). The History of Permanent Trend. Retrieved January 13, 2008, from http://media.www.thetraveleronline.com/media/storage/paper688/news/2007/02/08/LifeStyle/Tattoos-2706864-page2.shtml Designboom. (2007). A Brief History of Tattoos. Retrieved January 14, 2008, from designboom.com/history/tattoo_history.html Karen Hudson. â€Å"Choosing Your Tattoo Design and Where to Put It†.2007 http://tattoo.about.com/cs/beginners/a/blwhatwhere.htm (December 14, 2007) Karen Hudson. â€Å"How much do they really hurt?† 2007 http://tattoo.about.com/cs/pafterabvneck/a/090103.htm (December 14, 2007). Love To Know. (2007). Inking and Skin Infections. Retrieved December 14, 2007 from http://tattoos.lovetoknow.com/Inking_and_Skin_Infections Tattoo.(2008, January 10). In Wikipedia, The Free Encyclopedia. Retrieved January 14, 2008, from http://en.wikipedia.org/wiki/Tattoos Lyle Tuttle. (2007, June 23). In Wikipedia, The Free Encyclopedia. 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Customer Retention Activities Case Study Example | Topics and Well Written Essays - 750 words

Customer Retention Activities - Case Study Example In the year 1981, Liggett introduced generics to boost market share. The market competitors of Morris were RGR as the brand used to sell branded cigarettes comparatively cheaper through cheap resources and advertising fees. RJR had the leading market share within the industry due to its adopted price-cutting strategy. Â  The price cutting discounted strategy actually has helped the organization to regain the faith and trust of the loyal existing customers. It is true that recession has affected the sales growth rate of the organization. In an addition, affected purchasing power due to economic recession influenced several consumers to avoid the purchasing of the expensive premium branded cigarettes and buy cheap economic priced cigarettes. Therefore, discounted pricing strategy or price-cutting strategy has helped Marlboro to support the affected purchasing power of the target customers. Therefore, it has helped the organization to increase its market share significantly. Â  Discounted pricing strategy or price-cutting strategy can affect the brand image of Marlboro among the customers. It is one of the leading organizations within the industry. In addition to this, low pricing can create a negative perception in the minds of consumers regarding the quality of the product. Drastically too much discount can force the customers to think about the fall of quality of products. It can cause reduce sales growth rate of the organization. Â  Marlboro Man has become one of the major advertising or promotional campaign that helped the organization to become one of the leading organizations within the industry. Most importantly, promotion can be considered as one of the important strategic marketing tools that can help an organization to create effective brand awareness among consumers.